Case study · eCommerce
Happy Mommy: imported baby food, shopped by age across Bangladesh
A WooCommerce store built around one parent question: what can my baby eat now? Products are organised by age from 4 months, then by food type and brand.
- Client
- Happy Mommy
- Platform
- WooCommerce
- Location
- Bangladesh
01 · The challenge
Parents needed to find the right food for their baby's age, and trust that it was original.
Happy Mommy sells internationally sourced baby food from brands such as Heinz, Mellin and Kiddylicious. Parents shopping for a baby are careful: they check age suitability first, then brand, then price. A flat product list would have made that search slow and uncertain. The store had to answer the age question on the first screen and make authenticity clear.
02 · What we built
A store that starts with the baby's age.
Age first, food type second, brand third: the structure follows how parents actually search.
Shop by age
Dedicated entries for 4, 5, 6, 7, 8 and 10+ months, right on the home page.
Food-type categories
Cereal, biscuits, fruit puree, noodles, oats, pasta, yogurt and more, organised under Baby Food.
Brand pages
Heinz, Mellin, Kiddylicious, Little Angels and others each have their own page.
Best sellers and sale badges
Popular products and percentage discounts are surfaced where parents look first.
Wishlist and quick view
Parents can save products for later and check details without leaving the listing.
Parenting tips and hotline
Short baby-care tips in the header and a contact number visible on every page.
03 · Results
What changed.
We only publish numbers the client can show from Analytics or the order dashboard.
- 6age groups, from 4 months
- 11baby-food categories
- 2time-savers: wishlist and quick view
- Nationwidedelivery across Bangladesh
04 · Launch
Live, and celebrating three years.
The store launched with the full age-based catalogue and brand pages, and now carries Happy Mommy's seasonal campaigns, including its 3rd anniversary offer.
- WooCommerce
- WoodMart theme
- Shop by age
- Wishlist
More work
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